Selling the Impossible

In the late 90s, Dr Evoy, a Canadian physician developed a specialised investment software product which he knew would be "virtually impossible to sell" and that cost 1000 dollars.

He set himself the challenge to create a website that would be effective at encouraging people to buy the little known product.

In two years, he sold all 1000 copies of his software at $1000 each by developing the ultimate internet marketing techniques.

Now he teaches other people to create something out of nothing through his webhosting service, Sitesell.com

Over the past two weeks, I have been looking at the ingredients of success. So far I've observed that successful people never give up and don't know the meaning of the word impossible.

They also diversify, expand and never stop progressing once they reach a certain platform of success. For example, Dr Evoy teaches emergency medicine at McGill University, created a successful toy design business, taught golf, and coached baseball before eventually becoming one of the top internet gurus who has led many webmasters to success.

For me, I think the true meaning of success is defined by people who enjoy and celebrate their achievements, no matter how small and insignificant they may seem to others.

After all, what is the point of having a billion dollars if you're not enjoying it?